Job Description
Job Title: Digital Producer/Marketing Specialist
Duration: 6+ Months (Possible extension)
Location: Maple Grove, MN 55311
Onsite Role
Responsibilities:
As a Digital Producer, you will serve as the primary executor of data-driven marketing capabilities using Salesforce Marketing Cloud, Adobe Experience Manager (AEM) and other platforms in technology stack.
Proven experience understanding marketing objectives and strategies, and delivering the technology solutions in Salesforce Marketing Cloud and Adobe Experience Manager needed to achieve and execute them.
The role reports directly to the Digital Production Manager and will work collaboratively with Digital Marketing Managers, Digital Product Managers, Marketing Automation Managers and the Creative Team to create impactful online experiences for healthcare professionals and patients.
Digital Producer is an effective communicator and organizer who can address obstacles, maintain a realistic view of complex digital initiatives, and manage the entire digital production process.
Executing build of customer journeys in Salesforce Marketing Cloud using relevant Marketing Cloud modules, cloud pages, AmpScript and data extensions.
Producing and publishing website updates in Adobe Experience Manager (AEM).
Designing and building digital campaign websites and landing pages, incorporating brand, SEO, and web accessibility best practices.
Serving as point person for addressing and resolving technical issues with the email and website platforms, escalating to IT partners or product support as needed.
Communicating digital project status and timelines.
Education/Experience:
Bachelor’s degree or equivalent experience in a field related to digital production, marketing automation or front-end development with a minimum of 3-5 years in a digital production role.
Proficiency in HTML, CSS, multimedia, SEO, SEM and other Internet technologies and best practices.
Minimum 1-3 years of experience using Salesforce Marketing Cloud or other advanced email automation systems.
Salesforce Marketing Cloud Email Specialist Certification preferred.
Extensive experience working with AEM or other complex content management systems for building and maintaining websites.
Working knowledge of Adobe Creative Suite (e.g. Photoshop, Illustrator, InDesign and Dreamweaver).
Possesses excellent communication skills (written, oral, and stakeholder facing).
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